RSS

Will DVB-H Phones Get the Ratings?

Mon, Mar 5, 2007

Industry News, Mobile TV

“It was fun. I liked having the news all the time, being able to get the news when I’m in the car or at work,” says Gregg Nissly, who’s been watching TV on his phone for five weeks. Nissly works for Axcera, a company that makes the transmitter to the live moble network he is currently testing. But is he going to use his TV phone as much as Modeo, one of only two mobile TV operators in the U.S., wants him. Even with the main obstacles of mobile TVs success - the size of the device and its price - are both trimmed down as in the N77, analysts still doubt whether watching TV on a 2- to 3-inch screen will get a lot of consumers excited. TV phones have already proven to be largely a market failure in Japan and Korea, the worlds highest spenders in mobile technology, so it’ll be up to test subjects like Mr. Nissly if paying $15 to $20 on top of your monthly cellphone plan to watch “Survivor” and “The Daily Show” on his cellphone makes any sense.

[via post-gazette]

Leave a Reply