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iPod Users Will Switch to iPhone’s Network - Survey

Wed, May 16, 2007

Apple, Phone

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Two recent survey results agree on one thing: iPhone will be a success in Europe. Canalys surveyed two thousand iPod users all over Europe. For these iPod users, Apple ranks top of all cellphone manufacturers and almost half of them say they are very likely to choose the iPhone as their next mobile phone.

“Apple’s rating improves dramatically when you talk to existing iPod owners,” Pete Cunningham senior analyst at Canalys said. “Almost half the respondents who owned an iPod rated Apple as likely to be considered for their next phone, compared to just 20 per cent for those who didn’t have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty that Apple can tap into.”

The other survey result from Shiny Media is almost just as forcefully pro-iPhone. A quarter of the people surveyed said they were willing to switch networks for the iPhone. Forty-six per cent said that they would prefer an iPhone below £200 and they most think that N95 is the best challenger to the iPhone. Sixty-two per cent said they wanted GPS navigation on their phones.

Here are the other results from that survey: 7.6% will definitely get an iPhone, .08% of those who don’t own an Apple product sure to buy an iPhone, 12% of iPod Video owners will get the iPhone and only 8.3% of Shuffle owners are sure though 60.7% says they are seriously thinking about it.

The iPhone is scheduled to be released in the US in June. For more info on the schedule of iPhone’s release and other iPhone news, scoot over to our previous iPhone posts.

[via macworld]

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