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Thoughts: Spoof iPhone Memo Cost Apple $4 Billion; Gizmodo Forgives Engadget

Thu, May 17, 2007

Apple, Rumors

the-scream-apple-iphone.JPG

Within minutes after Engadget posted another iPhone and Mac OS delay rumor, Apple stocks dipped as much as $5 from $108.48 a share to $103.42, which totals to a market capitalization loss of over $4 billion. After Apple corrected the error by sending another memo reconfirming iPhone’s June release and October for their new OS. AAPL stocks finally settled to $107.34 at the end of the trading day.

If Engadget is reeling from this traumatic experience (no little thanks to its popularity), it ain’t showing it, aside from quickly deleting the fallacious entry and writing down a rather passionate excuse. After the blundering entry, Engadget went back to work publishing the latest and juiciest tech and gadget news of the day. In fact at the time of its writing, its most recent post is the FCC’s approval of the iPhone. Surprisingly, it was Engadget’s main rival, Gizmodo of Gawker Media, who went to its rescue.

Here’s Gizmodo: “People have asked me if I’m gleeful. Hell no. Giz and Engaga are in the same boat. This sort of thing affects our rep, too. Sure, I could take a swipe at Engadget’s reliability. I could put my fingers in my ears and shout, Nya Nyaa Boo Boo and stick my tongue out at my competitors. But I won’t. Ryan, the real heart of Engadget’s daily operations, is a great guy and I respect his work. We’re both in the same situation of having to post news quickly, sometimes before confirmation.” Though not entirely washing Engadget of any guilt, it’s safe to say that Gizmodo’s own future rests upon Engadget coming out of this with their heads still attached to their shoulders. Apple may not care about what some tech blog managed to do to its stock, that not even Microsoft with all its might managed to do, but what about those investors whose only fault was that they reacted too fast to a market that rewards people with high-functioning reflexes? They lost billions of unretrievable dollars. Are they just going to forget about it?

2 Comments For This Post

  1. Mat Says:

    Engadget was simply reporting what they thought was true

  2. Piko Says:

    > Engadget was simply reporting what they thought was true

    They should have taken a moment to VERIFY that the email was real, instead of RUSHING to publish what turned out to be a 4 BILLION short term loss. I hate to think of all the people whose stop-loss sell orders were engaged. This is tantamount to fraud and brings in to serious question the validity and reliability of new sites such as Engadget and their ilk.

    Andrew

1 Trackbacks For This Post

  1. iPhone Matters | In Response of Fake Email Spoof, Gizmodo Backs Engadget Says:

    [...] to sit back and relish the bad press their chief rival is getting. But that is the complete opposite thing that happened. People have asked me if I’m gleeful. Hell no. Giz and Engaga are in the same boat. This sort of [...]

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