So it will have an excruciatingly poor battery life. But if we have to pick one iPhone feature that we think will be its most influential feature in the world of mobile phones, we’ll have to say the big screen. The iPhone sports a 3.5-inch 320 x 480-pixel LCD screen. It’s not nearly as big as the Cowon’s 5 incher, but it’s bigger than touch-screen rival LG Prada or the LG’s FM37 PMP. People might accuse Apple of ripping off the LG KE870 (now known as the Prada) but the LG Prada alone would never have the effect the iPhone has now in the mobile phone industry. Analysts have been talking about a sizable uptick in the multimedia phone and smartphone market after iPhone hits the stores, neglecting what we feel is the future trend that iPhone will inspire in such dominating fashion. Just imagine adding telephony on this thin mini-PMP.