PMP Today

There are no official figures yet, but Robbie Bach, Microsoft’s president of the Entertainment and Devices Division, is pretty sure they have sold over a million Zunes and it’s not even the end of June, their original target for selling a million players. The news comes well ahead of the iPhone debut. Robbie Bach talked to SFGate about Microsoft’s Xbox (leading position), Windows and MS Office (great business) and hardware (challenging). With iPhone coming out, will not change Microsoft’s fundamental business approach. The iPhone is “pretty high priced” and “just on the Cingular (AT&T) network.”

How will the iPhone affect the market? “In the phone space, we’re very comfortable with the model we’ve chosen. We think phones are deeply personal. Some people want a flip phone, some people want a candy bar (shaped phone), some people want a QWERTY keyboard, some people want a touch screen, some people want music phones — people have different needs.”

Social networking is a natural avenue for Microsoft, according to Bach (he points out Xbox Live as a product that takes advantage of social connections between players).

What about a Zune Phone. Too early, Zune has been in the market for nine months, and they’ve already released a pink Zune and a water-melon Zune. Read more here.