Zune Market Share Improves to 11.3 Percent
22 06 2007
Zune is on its way to selling a million players within the month as it eats up more shares of the hard-disk players market. Zune, which is second only to iPod, has improved its market share last April to 9.2 percent, thanks largely to the newly released Pink Zune. Zune’s current 11.3 percent market share is its highest ever. Zune players reached 10.2 percent of the hard-disk market in December 2006, a month after its release. It has declined after that until the turn around in April.
Microsoft cannot however take credit for this recent turnaround for Zune, as price cuts by retail stores pushing Zune’s price to as low as $199 would have helped sales a great deal.
[via electronista]
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