Latest From Zune Arts: “Float” Inspires Good Feelings
19 07 2007[youtube]http://www.youtube.com/watch?v=CE-WlhDhCyo[/youtube]
I love writing about videos from Zune Arts. They are beautiful, original and they express the jubilation of individuals and entities crossing paths and the blooming of new relationships. “Float” is the most mainstream short film from Zune Arts. Produced by 72ndandSunny agency, story by Vitamin and featuring the music of What Made Milwaukee Famous. Bryan Rowles, Art Director, 72andSunny: The mood of Float’ is so different from the previous Zune Arts films. There’s a quiet, endearing beauty to the aesthetic and the story. There’s also an evolution in the sharing theme, in which we see a friendship blossoming through repeated sharing, back and forth. The film evolves that old adage: it’s more enlightening to give than to receive.
Anyone on earth is familiar with the plot: girls spills espresso on her skirt, boy has hanky, boy and girl hold hands and start floating far up into the clouds. “‘Float’ is like Garden State, but without Natalie Portman,” adds Bryan Rowles. Now if Microsoft can only come up with a player this pretty we’d all be in the “Social.”
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