PMP Today

Google Inc. will be bidding for the 700Mhz being auctioned by the U.S. federal government. If it succeeds, we can kiss the entire wireless industry as we know it. Google has prepared a minimum $4.6 billion war chest for the 700MHz spectrum. Obviously, the search engine giant has titanic plans for 700MHz. This might clue you in. For that amount of money, Google has four conditions to the FCC, meaning to liberalize the spectrum:

1. Allow open applications for users

2. Allow open devices for customers to choose their network provider

3. Allow third-party resellers to acquire wholesale wireless services

4. Allow open networks, for third parties like Internet service providers to interconnect with the 700MHz wireless network

What Google needs is an open system for wireless users where it can sell advertising virtually without limitation. But what means freedom for users to choose their providers at a whim, and freedom even choose their device of access to the networks (which doesn’t necessarily have to be a phone). The more users want to by-pass the networks, each with their own payment schemes that only want to suck money from users, the better for Google with its ad-based business. Why pay for connectivity when Google offers it for free? Then, after it gets rid of the AT&Ts, T-Mobiles and Verizons, it will go after the Nokias, Samsungs and Apples and offer the fabled Google Phone promising free access all the time.

[via cnet]