Microsoft cheapens its Zune players, which will now start at $199. This came several hours before Apple will announce new iPod and iPhone models. The $199 price tag is officially within the territory of Chinese MP4 players. Zune may now be below the demographics range of Apple’s iPod, it also “bought” itself many more competitors from the East. Time will tell if PMPs from China are just as tough as iPod for Zune.
[via engadget]





September 8th, 2007 at 9:56 am
[...] few days after Microsoft shaved $50 off Zune’s price it slipped to number spot on the hard disk player offerings of Amazon. Amazon [...]
September 10th, 2007 at 12:38 pm
[...] it’s going to kill some iPod. It houses 16GB of flash memory and would only cost consumers $199. Remember that the fat and squarish version had an estimated MSRP of $299. The new Sansa View looks [...]