A study by In-Stat reveals that Japan’s portable media player market will see strong growth over the next couple of years due to market drivers like inexpensive flash-based drivers, growing broadband penetration, and the increased availability of affordable and legitimate video and music online. Music-enabled mobile phones, however, cuts right into the market. As of now, video-capable PMP players are safe from multimedia cell phone competition, but there’s a chance that cellular operators can capture consumers who only want audio mp3 players. An In-Stat survey of Japanese consumers reveal that over a quarter of them would choose a multimedia cellular phone as a substitute for a PMP.
The study also reveals that the Japanese PMP/PDP player markey retail volume is expected to reach almost 1.5 million units by the year 2011, up from 760,000 units in 2007. Consumer interest in videos will constrain the growth of audio-only mp3 players in Japan. As prices of PMP drop, Japanese consumers will choose to purchase a PMP.
[via tekrati]
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November 28th, 2007 at 4:32 am
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November 28th, 2007 at 10:43 am
[...] Japan?s PMP Market Going Strong Through 2011 A study by In-Stat reveals that Japan’s portable media player market will see strong growth over the next couple of years due to market drivers like inexpensive flash-based drivers, growing broadband penetration, and the increased availability of affordable and legitimate video and music online. Music-enabled mobile phones, however, cuts right into the market. […] [...]
November 28th, 2007 at 11:25 pm
[...] Japan?s PMP Market Going Strong Through 2011 A study by In-Stat reveals that Japan’s portable media player market will see strong growth over the next couple of years due to market drivers like inexpensive flash-based drivers, growing broadband penetration, and the increased availability of affordable and legitimate video and music online. Music-enabled mobile phones, however, cuts right into the market. […] [...]
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