I still can’t get it out of my head that these new Zune ads are not hoaxes made by Zune fans. Is Microsoft out of its mind? Is Microsoft out of its mind. After spoiling us with Zune adverts that are prettier than Zune, they turn a complete 180 and hit us with the fugly videos that are crappier looking than brown Zune.The two videos feature indie artists “The Bundies” and “Chey. N” from the group Afive2. My own opinion is that both Zune Art and these new Zune ads appeal to a minority consumer segment that Apple hasn’t touched. It’s a tall order for any campaign.

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[via gizmodo]