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Apple to Spur PMP Market with new iPod Models

29 01 2008

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Piper Jaffray says that Apple has suffered the worst growth rate for its iPod line and may be rethinking its strategy. “In order to achieve this level of year-over-year iPod growth, we are expecting Apple to introduce cheaper, innovative iPods with Wi-Fi and multi-touch technology,” analyst Gene Munster of Piper Jaffray wrote in a report to clients. Munster adds that though the MP3 market is slowing down, Apple has a different vision for the iPod and that is to make it a “mainstream Wi-Fi mobile platform.”

Munster thinks that this will be good for the portable media player market. According to Munster, if Apple is willing to lower the prices of its WiFi-enabled iPods it will maintain growth and increase it market share. No response yet for this very optimistic view from Apple.

[via tech.co.uk]


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1 Response to “Apple to Spur PMP Market with new iPod Models”


  1. thomas replied on Jan 30th, 2008 at 3:45 am

    hehe, is stevie gay? … anyways, good news for the cloning industry :)

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