Apple introduced a 2GB Shuffle for $69 recently and cut the price of the old 1GB to $49. Did they really need to? Jonathan Weinberg thinks that Apple is in danger of cheapening its image while it drops the price of one product and then another.

We disagree. The iPod Shuffle came from a $79 price point, which was too pricey for a 1GB player with no screen. This is half the price of a 4GB iPod Nano, a new player with video support and a sleek UI. Besides, the Shuffle is still $10 more than its nearest competitor the Zen Stone.

[via dapreview]