PMP Today

Relevantis’ advertising platform is one of those things I wish I thought of first so I could retire a billionaire by the time I’m 22. What it does is that it puts branded, paid icons on the map in your mobile phone so you can see all the restaurants, clubs, stores, and other commercial establishments in the area of your destination. Advertisers on the map can even give you coupons, directions, and contact numbers. They get charged based on the number of impressions or actions (like a click) their icons receive, and the map publisher gets a cut. Relevantis’ map advertising platform doesn’t just work on mobile phones either - it can also work for car navigation systems, desktop, or online map products as well.

[via mobilewhack]