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iPod Shuffle 3G Costs $22 to Make: Where are the Clones?

Sun, Apr 12, 2009

Apple, Apple iPod, Industry News

ipod_shuffle_parts

I have been looking for a Shuffle 3G clone since it was first announced and until now there’s no clone in sight. I wonder why. iSuppli, which does research on the PMP market, have looked deep into what makes an iPod Shuffle 3G and found out that all told, the parts and packaging are only worth $21.77. The new iPod Shuffle is the most profitable Apple device yet…

That’s about 28% of the device’s retail price. The smaller the component cost as a percentage of price, the higher the potential profit. This suggests the per-unit profit margin on the shuffle is higher than on other iPod models. The component cost for the first iPod touch released in 2007, for instance, amounted to about $147, or about 49% of its $299 retail price. The component cost of the third-generation iPod nano, also released in 2007, amounted to about 40% of its retail price.

That leaves a lot of room for Chinese cloners, right? It didn’t take them long at all to clone the Nano 3G (Phatty) and the back to slim Nano 4G.Only that I’m not sure they are capable of manufacturing an MP3 player similar to the iPod Shuffle 3G. Component parts may be cheap but the research it takes to produce something so small may not readily translate for the OEM manufacturers, especially that $1.20 lithium battery that could be the smallest ever in mass production. All they have until now are these Shuffle cases.

[businessweek]

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24 Responses to “iPod Shuffle 3G Costs $22 to Make: Where are the Clones?”

  1. 1
    GPS Navigation » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] of the pirates? Or maybe they’re just having too much fun cranking out NOKLAs. Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny [...]

  2. 2
    iPod Shuffle Only Costs $22 To Make | Mactropolis.com - Your Friendly Global Mac Community Says:

    [...] Source [...]

  3. 3
    $22 iPod Shuffle shocker: components tiny, inexpensive | news | A Blog on New technology,latest info,product review and digital lifestyle to make a better living places. Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle Filed under: Portable Audio [...]

  4. 4
    $22 iPod Shuffle shocker: components tiny, inexpensive | thekevinpipe.com Says:

    [...] the capabilities of the pirates? Or maybe they’re just having too much fun cranking out NOKLAs.Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod [...]

  5. 5
    Total Dream Blog » Blog Archive » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] the capabilities of the pirates? Or maybe they’re just having too much fun cranking out NOKLAs.Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod [...]

  6. 6
    Blahoogle Gadget - The Quickest Way to Explore the World Gadget Everyday » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  7. 7
    Windows 7th Blog » Blog Archive » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] the capabilities of the pirates? Or maybe they’re just having too much fun cranking out NOKLAs.Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod [...]

  8. 8
      $22 iPod Shuffle shocker: components tiny, inexpensive by Techno News Feed Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  9. 9
    Joe M Says:

    First let me say that I own an iPod touch, and I love it. It is not perfect, but its about as amazing a device as I’ve come across in years. The new Shuffle on the other hand, is pathetic. This thing is bettered by so many other MP3 players out there, it’s ridiculous.

    One who buys this does so just because they like the taste of the Kool-Aid.

  10. 10
    $22 iPod Shuffle shocker: components tiny, inexpensive | Technology News Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  11. 11
    » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] capabilities of the pirates? Or maybe they’re just having too much fun cranking out NOKLAs. Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny [...]

  12. 12
    El coste de fábrica de la nueva iPod Shuffle:$22 | Canal Apple Says:

    [...] gente de iFixit estudia el precio de los componentes incluidos en la nueva iPod Shuffle, y sorprenden al descubrir que [...]

  13. 13
    Gadget» Blog Archive » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  14. 14
    iPod Shuffle 3G Costs Rs 1,100 to Make: Where are the Clones? - Gadgetted.com : Gadgets News Science Computers Laptops Mobile Phones Tech Toys Rumours Launches Games Gaming Downloads Says:

    [...] $21.77 (Rs 1,100 approx). The new iPod Shuffle is the most profitable Apple device yet… Source: PMPToday That’s about 28% of the device’s retail price. The smaller the component cost as a percentage [...]

  15. 15
    $22 iPod Shuffle shocker: components tiny, inexpensive « Sterling James Estates Says:

    [...] Posted in Techo When iSuppli recently reported that the parts and packaging of the iPod Shuffle 3G cost only $21.77, a mere twenty-eight percent of the unit’s retail price, PMP Today asked a most reasonable question: Where are the new Shuffle KIRFs? According to Business Week, Samsung is making a killing on these things, supplying not only the unit’s ARM-based processor ($5.98), but the storage ($6) on at least a few of the units as well. The lithium ion battery, described by iSuppli as “the smallest we’ve ever seen,” has an asking price of $1.20. As for things like capacitors and resistors, they’re being described as “about the size of a grain of salt” and cost fractions of a penny each. Of course, none of this takes into account things like paying engineers and designers, and royalties paid to patents owned by other companies. Not that the KIRFsters of Shenzhen worry about these sorts of things. Maybe the wherewithal required to produce a phony Shuffle is (for the time being) beyond the capabilities of the pirates? Or maybe they’re just having too much fun cranking out NOKLAs. [...]

  16. 16
    ¿Cuánto le cuesta el iPod Shuffle a Apple realmente? - Que Gadgets Says:

    [...] Vía| PMP Today [...]

  17. 17
    三代 iPod shuffle『纯零组件成本』仅 22 美元! (8 回應) - 潮流科技 Says:

    [...] 分类: 便携音像 根据 iSuppli 最近的三代 iPod shuffle 成份分析 零组件分析结果,这台苹果最接近神之领域 iPod flea 的随身听,『纯零组件的成本』加一加也不过才 21.77 美元(不包括研发、广告、人事等费用),仅占了市售价的 28%,另一方面,PMP Today 额外问了一个颇关键的问题,怎么还没有山寨版的三代 shuffle 出现呢?而根据 Business Week 报导,Samsung 这次可是几乎把 iPod shuffle 的主要零组件给包了,从 ARM 核心处理器(5.98 美元)到闪存(六美元)都是他们家供的货(据传也有部份内存是由海力士、Toshiba 提供),而那个小到炸的锂离子电池(iSuppli 数据为 1.2 美元)以及其它的组件,则分别由德仪(TI)、安森美半导体(ON Semiconductor)、恩智浦半导体(NXP Semiconductor)等提供。至于 PMP Today 的问题…该不会山寨厂被 iPod shuffle 的『小』给难倒了吧?(谜之声:『山寨是无敌的!这其中一定有什么误会!』)[原文连结]参考阅读Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple's Tiny iPod Shuffle此文章网址 | 转寄此文章 | 回应 [...]

  18. 18
    三代 iPod shuffle『纯零组件成本』仅 22 美元! (8 回應) - 数码 Says:

    [...] 分类: 便携音像 根据 iSuppli 最近的三代 iPod shuffle 成份分析 零组件分析结果,这台苹果最接近神之领域 iPod flea 的随身听,『纯零组件的成本』加一加也不过才 21.77 美元(不包括研发、广告、人事等费用),仅占了市售价的 28%,另一方面,PMP Today 额外问了一个颇关键的问题,怎么还没有山寨版的三代 shuffle 出现呢?而根据 Business Week 报导,Samsung 这次可是几乎把 iPod shuffle 的主要零组件给包了,从 ARM 核心处理器(5.98 美元)到闪存(六美元)都是他们家供的货(据传也有部份内存是由海力士、Toshiba 提供),而那个小到炸的锂离子电池(iSuppli 数据为 1.2 美元)以及其它的组件,则分别由德仪(TI)、安森美半导体(ON Semiconductor)、恩智浦半导体(NXP Semiconductor)等提供。至于 PMP Today 的问题…该不会山寨厂被 iPod shuffle 的『小』给难倒了吧?(谜之声:『山寨是无敌的!这其中一定有什么误会!』)[原文连结]参考阅读Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple's Tiny iPod Shuffle此文章网址 | 转寄此文章 | 回应 [...]

  19. 19
    Costo del iPod Shuffle « Tecnoplaneta’s Blog Says:

    [...] Vía: PMP Today [...]

  20. 20
    iPod Shuffle shocker: components tiny, inexpensive | e-Smart Tech Gadgets Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  21. 21
    $22 iPod Shuffle shocker: components tiny, inexpensive | The World in one site Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  22. 22
    Official Tech News » $22 iPod Shuffle shocker: components tiny, inexpensive Says:

    [...] Read - iPod Shuffle 3G Costs $22 to Make: Where are the Clones?Read - Deconstructing Apple’s Tiny iPod Shuffle [...]

  23. 23
    iPod Shuffle 3G Clone from Digitalrise Has FM But Not Very Tiny | PMP Today Says:

    [...] been waiting for one since the new Shuffle has been announced and finally, an iPod Shuffle 3G clone… just looks a little large, that’s all. OK, it looks gigantic, and I don’t [...]

  24. 24
    iPod Shuffle: the tiny device with the huge profits Says:

    [...] which is considerably cheaper than the Shuffle 3G, but still gives the makers a healthy profit. PMP Today notes that though the components are cheap, the sheer task of fitting such small parts together [...]

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