Still don’t know what the Zii Egg is? Here’s the official description:

The Zii EGG is an energy efficient handheld StemCell Computer based on the powerful ZiiLABS ZMS-05 media-rich applications processor. Besides its multi-touch 3.5-inch LCD screen, it can also output HD video at up to 1080p. The ZMS-05’s 24 floating-point processors deliver up to 8 GFLOPS of raw processing power, while the StemCell Computing’s flexible architecture allows stunning display of 3D graphics on a small handheld battery powered device. Release to end user will be around the October time frame.

Intended as an OEM product, Creative is unlikely to mass produce Zii Egg on its own, which means we are totally caught offguard by this latest announcement. A Zii Egg smartphone running Android? Problem is, even if the show turns out to be an impressive success, there’s still the issue of too many names for far too many vaguely distinguishable products. I mean Plaszma OS? Stemcell Computing? And just what the heck is Zii anyway. Honestly, all I’m ever likely to remember about ZiiLabs and this Zii business is that the Zii Egg is pretty much an iPhone clone. So, if Creative is listening. First order of business in that Summit: explain in largely visual terms what exactly you are trying to sell.

[via engadget]